Big Picture Thinking

Read or listen in 10-15 minutes

I spend a fair bit of time trying to make sense of the world, mostly as it relates to what motivates people to buy things or choose one thing over another. These articles are all featured on The Small Business Marketing Coach website, which is the place I share some of my learning resources and my online learning portal.

There's a lot to be excited for in our future and the time for change is now

When I look around me, there doesn’t seem to be a lot of optimism for the future. That’s not to say that we have no cause for optimism, it's just that nobody’s talking about it.

We werent designed to retire

We weren't designed to retire and here's why we shouldn't

The rules and social conventions of our societies form the foundations for the structures that are built on them in the context of what’s considered to be the best wisdom ...

Are you being manipulated by fear

Are you being manipulated by fear?

The ability to feel fear and respond to fear in dangerous situations is a characteristic of our ancestors – the ones who survived. Fear, then, became a characteristic that was reliably passed on to future generations. This is the ...

A better tomorrow

A better tomorrow starts with what we’re telling our kids today

The numbers don’t lie According to a June 2021 article by an Australian Government agency, the Australian Institute of Health & Welfare, our young people aren’t doing too well ….

The value of altruism and circular solutions

The value of altruism and circular solutions in business

Lots of people are starting to talk about the value of altruism. Wikipedia defines altruism as the principle and moral practice of concern for the happiness of other human beings …

Are you being manipulated by fear

Is gender equality an unwinnable game for women or have they just been training for the wrong one?

My father was a chauvinist and my mother was someone whose life had conditioned her to calmly accept what couldn’t be changed…

A better tomorrow

Solutions – The McDonalds Effect

What makes McDonalds and other fast-food chains or restaurants so successful? There’s been a lot of research and publicity around how they design their food to stimulate our ‘feel …

A better tomorrow

Human Nature – An evolutionary success story

My interest in the concept of human nature comes from my work as a small business marketing strategist, copywriter and web designer. I work with business owners to …