uncomplicated marketing
FOR SMALL TEAMS
WORDPRESS DESIGN & DEVELOPMENT PERTH
Building the website
isn’t the hard part
If you’ve ever had a go at building a website for your business or for a project you’re personally invested in, you’ll know that building the site itself isn’t the hard part.
Deciding what to include in the site, or more importantly, what to leave out, is the bit that can have you going round in circles on repeat or ending up with a site that’s nothing more than pretty.
HOW I CAN HELP
With a sensible marketing strategy, an effective Wordpress website that can grow with your business and search optimised copy you'll get found online in no time by the people who need you.
WORDPRESS WEBSITES
that make it easier for your customers to buy from you.
WEBSITE CARE PLANS
because launch day is only the beginning of the
TARGETED SEO COPY
to get your business website found online.
MARKETING STRATEGY
that will have you punching above your weight.
Figuring out
what to include
I speak both languages, technical and business. With 25 years in finance, banking and business management, I understand how businesses actually operate. But my greatest value to your project, is that I’m objective and able to see your idea through the eyes of your potential client.
When I build a website, I’m not just thinking about how it looks, I’m thinking about what your customers (really) want, as well as how I can support your workflow, your team and your growth through the design of each page.
Client Feedback
“It has been an absolute pleasure working with Sandy on this project. She took a sub-par website and transformed it into a very user-friendly and attractive site.
Her patience in taking input from more than one person was very much appreciated!
Sandy’s expertise and dedication have significantly enhanced our online presence, and we couldn’t be happier with the results.
Highly recommended!”
Perth Hills Tourism Alliance
I build for your independence
Some of my favourite projects
Complexity
Over the last few years I’ve completed several websites for local government using WordPress custom post types and taxonomies. It soon became clear to me that this is about the best use of my unique combination of skills.
This type of project often has multiple stakeholders and involves moving large quantities of data around with Excel, chopping it up and putting it back together in a format that connects all the individual parts to one another.
Marketing Basics
I don’t get to write articles for this site as often as I’d like, but here are some on evergreen topics that I’ve written over the years.
The overlooked advantages of being average
Can you remember a time when you scrolled through social media and saw someone your age who'd already started a successful company, done a viral TED Talk, or published a bestselling novel? Do you recall a sinking feeling in your stomach - the weight of...
Seeing really is believing – why investing in headshots is money well spent
The article that follows was written as a 5-7 minute prepared Toastmasters speech. A necessary evil When you run your own business or work in certain types of jobs, having your photo taken can be a necessary evil. This isn't a problem for people who love have their...
How I explain what digital marketing is
One of the first things that many of my new clients have said to me, is that they don’t really understand what digital marketing is or how it works. They know that marketing is about finding clients for their business, but beyond that, they’re not really sure what...
Client Feedback
“Sandy has been instrumental in helping me start and develop my business over the last five years.
Her insights and knowledge have motivated me to think differently about the way I connect with my customer base. Without her help, I wouldn’t be where I am today. My community has grown from 2 people to 11,000 on Facebook, I have a successful website, an Amazon best-selling book and I have a podcast with more than 1,000,000 downloads.
I always had the ideas, but I just didn’t have the skill or the know-how to develop them into a successful business structure. That is Sandys’ absolute master skill – she can help take your business from an idea to a reality.”
Who my clients are
Smart people and small teams who don’t know a lot about digital marketing
My clients come from a variety of industries but what they have in common is that their business or service isn’t usually straightforward to explain or sell the value of.
Most haven’t got the skills or time to create a website, agonise over the right words or navigate the changing landscape of digital marketing so they rely on me to make that part of running an operation easy.
They want someone they can trust to give them common sense advice and just get things done.
If you’ve been worrying about the best way to find clients for your small business, get yourself over to the contact page and get in touch today.
Other places you can find me
In addition to my digital marketing work, I currently have the following other projects on the go, mostly centred around how we see ourselves and our place in the world.
