uncomplicated marketing

FOR SMART TEAMS WITH COMPLEX PROJECTS

Strategic web design and positioning

for local government, not-for-profits, associations, and businesses

I help organisations with complex offerings, multiple stakeholders, or intricate data structures communicate their value clearly.

Building the website
isn’t the hard part

If you’ve ever had a go at building a website for your business or for a project you’re personally invested in, you’ll know that building the site itself isn’t the hard part.

Deciding what to include in the site, or more importantly, what to leave out, is the bit that can have you going round in circles on repeat or ending up with a site that’s nothing more than pretty.

HOW I CAN HELP

With a sensible marketing strategy, an effective Wordpress website that can grow with your business and search optimised copy you'll get found online in no time by the people who need you.

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WORDPRESS WEBSITES

that make it easier for your customers to buy from you.

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WEBSITE CARE PLANS

because launch day is only the beginning of the story.

TARGETED SEO COPY

to get your business website found online.

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MARKETING STRATEGY

that will have you punching above your weight.

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ONLINE TRAINING

Learn to manage your own marketing — or become a freelance marketing VA.

Figuring out
what to include

I speak both languages, technical and business. With 25 years in finance, banking and business management, I understand how businesses actually operate. But my greatest value to your project, is that I’m objective and able to see your idea through the eyes of your potential client.

When I build a website, I’m not just thinking about how it looks, I’m thinking about what your customers (really) want, as well as how I can support your workflow, your team and your growth through the design of each page.

Client Feedback

“It has been an absolute pleasure working with Sandy on this project. She took a sub-par website and transformed it into a very user-friendly and attractive site.

Her patience in taking input from more than one person was very much appreciated!

Sandy’s expertise and dedication have significantly enhanced our online presence, and we couldn’t be happier with the results.

Highly recommended!”

Perth Hills Tourism Alliance

I build for your independence

Using widely supported, off-the-shelf solutions like Elementor and JetEngine wherever possible, and a minimum of custom code, means that you’ll never be locked into working with me or anyone else. My goal is to make you as self-sufficient as possible while providing support when you need it.

Some of my favourite projects

Kalamunda Performing Arts Centre

SHOW ME MORE!

Complexity

Over the last few years I’ve completed several websites for local government using WordPress custom post types and taxonomies. It soon became clear to me that this is about the best use of my unique combination of skills.

This type of project often has multiple stakeholders and involves moving large quantities of data around with Excel, chopping it up and putting it back together in a format that connects all the individual parts to one another.

Marketing Basics

I don’t get to write articles for this site as often as I’d like, but here are some on evergreen topics that I’ve written over the years.

How to optimise a service page for SEO (without making your head explode)

A client asked me this week how to optimise a new service page for search. It’s one of those questions that deserves a proper answer, and it occurred to me that if I’m going to put pen to paper to answer it, I may as well put that explanation somewhere that others...

What are WordPress Custom Post Types and why do they matter?

You know that feeling when you open too many browser tabs and applications open on your computer, which you haven't restarted since you can't remember when, and your computer starts groaning? That's what's happening inside a lot of small business websites, except you...

Why the best person to market your Hills business might be your neighbour

After more than a decade of building websites for small businesses both in the Perth Hills and around Australia, I've noticed something that doesn't get talked about much. Hills businesses are built on relationships Hills businesses are different. Not just in the...

Client Feedback

“Sandy has been instrumental in helping me start and develop my business over the last five years.

Her insights and knowledge have motivated me to think differently about the way I connect with my customer base. Without her help, I wouldn’t be where I am today. My community has grown from 2 people to 11,000 on Facebook, I have a successful website, an Amazon best-selling book and I have a podcast with more than 1,000,000 downloads.

I always had the ideas, but I just didn’t have the skill or the know-how to develop them into a successful business structure. That is Sandys’ absolute master skill – she can help take your business from an idea to a reality.”

Graeme Currie
The Fasting Highway

Who my clients are

Smart people and small teams who don’t know a lot about digital marketing

My clients include local government tourism bodies, performing arts centres, industry associations, not-for-profits, and businesses whose services aren’t straightforward to explain or sell.

What they have in common: projects that involve multiple stakeholders, complex data structures, or requirements that have other developers saying “that’s going to be difficult.”

They need someone who understands both strategic positioning and advanced WordPress development – and who can navigate multiple decision-makers without losing patience.

They want someone they can trust to give common sense advice, handle complexity gracefully, and just get things done.