for good businesses that need good customers
Here's what I've got
With a sensible marketing strategy, an effective wordpress website and search optimised copy you'll get found online in no time by the people who need you.
Do you have a new idea, service or product that
I don’t just mean a nifty new way of glueing down eyelash extensions (if that’s even how they work) I mean ideas or discoveries with the potential to disrupt your industry or society for the greater good.
Maybe you’re a local government or community organisation that wants to start talking to its customer base about things that are meaningful to them or a scientist who needs to pitch an idea to an investor.
Whatever the situation is, if you need help with general marketing strategy and messaging to create a small ripple or a great big splash, then you’ve come to the right place.
Some of my recent small business websites
A good website tells potential clients everything they need to know about the services we offer. A great website gives them an insight into what it’ll be like to work with us. Without going any further than the home page, most of us get a sense of whether it’s likely to be for us or not.
One of the first things that many of my new clients have said to me, is that they don’t really understand what digital marketing is or how it works. They know that marketing is about finding clients for their business, but beyond that, they’re not really sure what...
A match made in heaven WooCommerce goes with WordPress like gin goes with tonic. A match made in heaven, these two applications are free to use and easy to combine with a seemingly endless number of plugins and extensions to help small business owners and bigger ones...
The question I get asked most often by people who are new to digital marketing, is whether their business or in fact any business, needs a website. The answer isn’t a simple yes or no, it’s more like a probably yes or probably no based on the answers to some other...
Who my clients are
Smart people who don’t know a lot about digital marketing
My clients come from a variety of industries but what their businesses have in common is that they’re not straightforward to explain or sell the value of
Most haven’t got the skills or time to create a website, agonise over the right words or navigate the changing landscape of digital marketing so they rely on me to make that part of running a business easy.
They want someone they can trust to give them common sense advice and just get things done.
If you’ve been worrying about the best way to find clients for your small business, get yourself over to the contact page and get in touch today.
Big Picture Thinking
I spend a fair bit of time trying to make sense of the world, mostly as it relates to what motivates people to buy things or choose one thing over another. These articles are all featured on The Small Business Marketing Coach website, which is the place I share some of my learning resources and my online learning portal.
This is a question that everyone asks themselves at some point. It’s a question that can be surprisingly difficult to answer because the design of our mental circuitry defaults to give us answers based on what we know ...
What I would like to tell high school students or anyone who doesn’t know what the future could look like for them
It’s hard enough for adults to get their heads around the changing nature of our world right now, but I feel strongly about our need to help the next generation think more constructively about what lies ahead.
What makes McDonalds and other fast-food chains or restaurants so successful? There’s been a lot of research and publicity around how they design their food to stimulate our ‘feel ...