Marketing Basics
If you’re on a steep learning curve when it comes to digital marketing, then the articles on this page are a good place to start. It’s surprisingly difficult to get easy-to-understand information when it comes to marketing basics so if you’ve found this too, then you’re not alone.
Why your website matters more than ever in the age of AI
There's a question I've been hearing more often lately, usually from clients who've noticed that when they search for something on Google, they now get a paragraph of AI-generated text at the top of the page before any website links appear. The question is some...
How to optimise a service page for SEO (without making your head explode)
A client asked me this week how to optimise a new service page for search. It’s one of those questions that deserves a proper answer, and it occurred to me that if I’m going to put pen to paper to answer it, I may as well put that explanation somewhere that others...
What are WordPress Custom Post Types and why do they matter?
You know that feeling when you open too many browser tabs and applications open on your computer, which you haven't restarted since you can't remember when, and your computer starts groaning? That's what's happening inside a lot of small business websites, except you...
Why the best person to market your Hills business might be your neighbour
After more than a decade of building websites for small businesses both in the Perth Hills and around Australia, I've noticed something that doesn't get talked about much. Hills businesses are built on relationships Hills businesses are different. Not just in the...
The Simplest Way to Start Marketing Yourself as a Freelancer
You've made the leap. You've decided that freelancing or consulting is your next chapter, and you're ready to hang out your digital shingle. But then you sit down to write your first LinkedIn post or update your website, and suddenly you're staring at a blank screen,...
The overlooked advantages of being average
Can you remember a time when you scrolled through social media and saw someone your age who'd already started a successful company, done a viral TED Talk, or published a bestselling novel? Do you recall a sinking feeling in your stomach - the weight of...
Seeing really is believing – why investing in headshots is money well spent
The article that follows was written as a 5-7 minute prepared Toastmasters speech. A necessary evil When you run your own business or work in certain types of jobs, having your photo taken can be a necessary evil. This isn't a problem for people who love have their...
How I explain what digital marketing is
One of the first things that many of my new clients have said to me, is that they don’t really understand what digital marketing is or how it works. They know that marketing is about finding clients for their business, but beyond that, they’re not really sure what...
7 ways to use a WordPress & WooCommerce website in your business
A match made in heaven WooCommerce goes with WordPress like gin goes with tonic. A match made in heaven, these two applications are free to use and easy to combine with a seemingly endless number of plugins and extensions to help small business owners and bigger ones...
Does my business need a website?
The question I get asked most often by people who are new to digital marketing, is whether their business or in fact any business, needs a website. The answer isn’t a simple yes or no, it’s more like a probably yes or probably no based on the answers to some other...
What is SEO?
Search Engine Optimisation: What it is and how it works Most of my clients are new to digital marketing. If you’re like them, search engine optimisation (SEO for short) can seem like a complicated subject. In the first few conversations with clients about how we’re...
Copywriting vs Copyright, do you know which is which?
Do you know which is an occupation and which is a legal concept? When I tell someone what I do for a living, I sometimes say that I’m a web designer and other times that I’m a copywriter. I can reasonably say either, because I do both and probably in equal measure. If...
Common-sense tips for small business success
Success means different things to different people. For some of us, it means being able to contribute to the household budget while for others it’s about financial security or the freedom to work with people that we don’t want to throttle the life out of. Regardless...
Five marketing tips for the bashful business owner
Effective marketing has the capacity to take your business from obscurity to unimaginable heights. The Oxford dictionary describes marketing as “the action or business of promoting and selling products or services”. Shy, small business owners might describe marketing...
How to write copy for your website without breaking a sweat
Most of my web design clients tell me that they have no idea what they should say when they start writing web copy for their new website. Many feel uncomfortable talking about themselves and are worried they will sound stupid or boastful. If you are worried about the...