Marketing Basics

If you’re on a steep learning curve when it comes to digital marketing, then the articles on this page are a good place to start. It’s surprisingly difficult to get easy-to-understand information when it comes to marketing basics so if you’ve found this too, then you’re not alone.

How I explain what digital marketing is

How I explain what digital marketing is

One of the first things that many of my new clients have said to me, is that they don’t really understand what digital marketing is or how it works. They know that marketing is about finding clients for their business, but beyond that, they’re not really sure what...

What is SEO?

What is SEO?

Search Engine Optimisation: What it is and how it works Most of my clients are new to digital marketing. If you’re like them, search engine optimisation (SEO for short) can seem like a complicated subject. In the first few conversations with clients about how we’re...