Need help with a business website?
You’ve come to the right place
How I can help
I offer all-inclusive website services, which for the purposes of creating a website, means that I do the web design and development, the copywriting or copy editing, and the marketing strategy. All in one, what-you-see-is-what-you-get, package.
I use the services of an external technical specialist when necessary, but apart from that, what you get is all me – no off-shored builds here.
I’m always happy to collaborate with your existing technical, creative or project team if you have one and to work on renovations, provided the existing site is in Elementor or Divi.
More than just pretty
I specialise in websites that do things, easily and simply.
Take bookings, take subscriptions, showcase different kinds of content, allow visitors to filter content or search for what they need. Take money, grant or block access to things, or just simplify large quantities of information into logical, manageable bites.
There’s nothing I love more than playing with website data in Excel. Blog posts, products, user information. Moving them from one place to another, chopping them up, reconfiguring and repurposing them.Â
The Web Design Tools I use and recommend
Professional service with a personal touch
Some people are more comfortable with big web design agency whereas others prefer a more personal touch. If you’re the second type, then you’re in the right place.
You might not know this yet, but for any business, and particularly a small business, the process of creating a website will push you out of your comfort zone.
You’ll need to think about your business from your customers’ point of view and often in completely different ways than you have before. You’ll have to do some big thinking, to find the elusive words that describe how your offering is unique and to blend them with the ones your customers are using to search for the thing you sell in the first place.
You’ll have to get clear about where your business is actually headed and how you can leverage your new website to be the stand-out choice more often than not.
I tend to attract a particular type of client
My clients are usually between forty and eighty (yes, that’s right) with an even mix of men and women.
They’re usually smart people who either have an existing business or are in the process of starting one up.
They’re from different walks of life and different industries but the common thread is that until now, they haven’t had a reason to think much about digital marketing.
I tend to create a particular type of website
I create websites with all sorts of different looks and layouts, but most of them could be described as clean and easy to understand.
Some of them are plain information sites and others can do things, like take enquiries, take bookings, take money or sell things.
All of them are designed to convert, which means they are arranged to remove all possible obstacles between someone discovering you and them wanting to throw fistfuls of money in your direction. Without being pushy and without sounding like a know-it-all.
Some examples of my recent work
Has your content been written or reviewed by an experienced SEO Copywriter?
A website is only as good as the words on the page. I often get web design referrals from within my network of copywriter friends, because they know I put a high priority on ensuring that the site is created with best SEO practice in mind. On projects like this, they write the copy and I create the site.
With every website project you get:
- A strategy session to establish the goals of the business and how your website can get you closer to achieving them.
- A new WordPress website, optimised for mobile.
- A premium, professional theme, with developer updates until the site is live.
- Automated backup to your website hosting account.
- Security to protect the site.
- Caching to improve speed.
- Google Analytics & Google/webmaster setup and customisation to enable you to see who is visiting your site.
- Two rounds of revisions after delivery after first draft.
- 30 days of support after the site has been launched.
ALSO AVAILABLE:
- Original content with a particular focus on the target audience (we have website copy packages if you don’t already have a copywriter).
- Automated email marketing setup.
- Training to use your new baby, in a way that suits you.
- Monthly website maintenance plan including secure external backup, theme, WordPress and plugin updates from $60 per month.
- Domain names from $12 per year
- Web hosting from $105 per year
- Security certificates from $60 per year
- SEO Copywriting > see packages
- Additional functionality
- on-line shop
- booking system
- event management system
- membership system
In a nutshell, everything you could possibly need to get online and grooving down with Google.
Small Business
WORDPRESS WEBSITE PACKAGES
The Moped
Wordpress Website | Single landing page structure site1 hour strategy session- Competitor research
- Custom layout
- Premium Wordpress
theme - Site structure optimised for SEO
- Discounted
copywriting package
The Morris Minor
Wordpress Website | 5 page structure1 hour strategy session- Competitor research
- Custom layout
- Premium Wordpress
theme - Site structure optimised for SEO
- Discounted
copywriting package
The Ice Cream Van
Wordpress Website | 1 page structure with 10 product online shop1 hour strategy session- Competitor research
- Custom layout
- Premium Wordpress
theme - Site structure optimised for SEO
- Setup Stripe or Paypal payment
gatewa ys - Setup e-commerce
- Discounted
copywriting package
I don’t only work with small businesses
If you’re a not-for-profit, medium sized business or government organisation, get in touch for a chat or a customised quote
- Project Management
- Web Strategy/User Interface/User Experience Architecture
- Copywriting
- Web Design
- Web Development/Programming
In an agency or corporate environment, these roles would be assumed by different people or teams of people who do only that.
For most small businesses, agency pricing would blow the budget sky high, so what’s the alternative ?
A small business specialist
You obviously need someone who can do all these things (or has people who can do those things for them) but more importantly, you need someone who can put themselves in your shoes and suggest solutions that are appropriate for a small business, both in terms of cost and manpower to maintain.
But how do you know if they do ? How do you know if you’re talking the right person ?
For a start, are they listening ?
80% of my clients report having previously felt enormous frustration at not being listened to and having trouble getting hold of their “website person”.
Are you their target market ?
My niche is small business owners who are inexperienced at web development. Â I don’t work for big business because I don’t want to. My skills in each of the key areas required to produce a website, are at the level required to produce an excellent website for a small business.
I don’t particularly want to generalise into just copywriting or design. Â I like the variety involved in a small business website and my background is in small business management, an area that I get pretty excited about.
If so, step away, then run. We all want to save money, and in a small business there are heaps of things you can save money on, that won’t compromise the overall result of a website. Use the cheapest domain name provider you can find, the most cost effective hosting provider that offers a reliable 24/7 helpdesk and the most reasonably priced fonts and images available.
Why should I spend more money than I have to ?
A professional theme, the best copywriter you can afford and an organised and efficient designer to put it all together will get you a long way towards your dream of a website you will love and that will do its job of getting money in the bank.