May 3, 2026 | Marketing Basics, SEO
There’s a question I’ve been hearing more often lately, usually from clients who’ve noticed that when they search for something on Google, they now get a paragraph of AI-generated text at the top of the page before any website links appear. The...
Mar 27, 2019 | Copywriting, Marketing Basics, SEO
Search Engine Optimisation: What it is and how it works Most of my clients are new to digital marketing. If you’re like them, search engine optimisation (SEO for short) can seem like a complicated subject. In the first few conversations with clients about how we’re...
