Blog
The overlooked advantages of being average
Can you remember a time when you scrolled through social media and saw someone your age who'd already started a successful company, done a viral TED Talk, or published a bestselling novel? Do you recall a sinking feeling in your stomach - the weight of...
Seeing really is believing – why investing in headshots is money well spent
The article that follows was written as a 5-7 minute prepared Toastmasters speech. A necessary evil When you run your own business or work in certain types of jobs, having your photo taken can be a necessary evil. This isn't a problem for people who love have their...
Could a global community of mothers be our best hope against climate change?
DISCLAIMER: This article is in no way intended to demean women who have chosen not to have children, women who don’t yet have children or men, whether they are fathers or not. With every new climate change statistic that I see in my news feed, an uneasy feeling...
Does my business need a website?
The question I get asked most often by people who are new to digital marketing, is whether their business or in fact any business, needs a website. The answer isn’t a simple yes or no, it’s more like a probably yes or probably no based on the answers to some other...
What is SEO?
Search Engine Optimisation: What it is and how it works Most of my clients are new to digital marketing. If you’re like them, search engine optimisation (SEO for short) can seem like a complicated subject. In the first few conversations with clients about how we’re...
How to run a conference that doesn’t make people want to hide in the toilet and cry
Having just come back from #CopyCon18, Australia’s only conference for copywriters, two days later and I’m still floating on a cloud of warm and fuzziness. Although the conference was held in Sydney, attendees came from all over Australia. Many are part of The Clever...
- The overlooked advantages of being average
- Seeing really is believing – why investing in headshots is money well spent
- How I explain what digital marketing is
- 7 ways to use a WordPress & WooCommerce website in your business
- Does my business need a website?
- What is SEO?
- Copywriting vs Copyright, do you know which is which?
- Common-sense tips for small business success
