Marketing Basics | Sandy Taylor

How I explain what digital marketing is

Jun 16, 2022 | Marketing Basics

One of the first things that many of my new clients have said to me, is that they don’t really understand what digital marketing is or how it works. They know that marketing is about finding clients for their business, but beyond that, they’re not really sure what...

7 ways to use a WordPress & WooCommerce website in your business

Jun 1, 2022 | Marketing Basics, Wordpress

A match made in heaven WooCommerce goes with WordPress like gin goes with tonic. A match made in heaven, these two applications are free to use and easy to combine with a seemingly endless number of plugins and extensions to help small business owners and bigger ones...

Does my business need a website?

Oct 16, 2019 | Marketing Basics, Small Business, Wordpress

The question I get asked most often by people who are new to digital marketing, is whether their business or in fact any business, needs a website. The answer isn’t a simple yes or no, it’s more like a probably yes or probably no based on the answers to some other...

What is SEO?

Mar 27, 2019 | Copywriting, Marketing Basics, SEO

Search Engine Optimisation: What it is and how it works Most of my clients are new to digital marketing. If you’re like them, search engine optimisation (SEO for short) can seem like a complicated subject. In the first few conversations with clients about how we’re...

Copywriting vs Copyright, do you know which is which?

Apr 2, 2018 | Copywriting, Marketing Basics

Do you know which is an occupation and which is a legal concept? When I tell someone what I do for a living, I sometimes say that I’m a web designer and other times that I’m a copywriter. I can reasonably say either, because I do both and probably in equal measure. If...

Common-sense tips for small business success

Nov 16, 2017 | Marketing Basics, Small Business

Success means different things to different people. For some of us, it means being able to contribute to the household budget while for others it’s about financial security or the freedom to work with people that we don’t want to throttle the life out of. Regardless...