Oct 23, 2026 | Freelancing, Marketing Basics, Wordpress
Is WordPress dead?” In a fantastic WordPress group that I’m part of called The Admin Bar, a fellow WordPress developer recently said that he thought it wasn’t, but that a lot of sites might not need it. I’ve been thinking about what he said in terms of language....
Oct 20, 2026 | Local Govt & Associations, Marketing Basics, Wordpress
A fair bit of my work is what I call website renovations: WordPress sites built by someone else that need a refresh, some major updates, or a replacement for plugins that are outdated or no longer supported. WordPress websites are like classic LandCruisers, built to...
May 15, 2026 | Freelancing, Marketing Basics
Since AI arrived on the scene, the freelancer communities I belong to have split into two very distinct camps. Some people are busier than ever whereas others have gone eerily quiet and the gap between them doesn’t map neatly onto skill level, experience, or...
May 3, 2026 | Featured, Marketing Basics, SEO
There’s a question I’ve been hearing more often lately, usually from clients who’ve noticed that when they search for something on Google, they now get a paragraph of AI-generated text at the top of the page before any website links appear. The...
Apr 1, 2026 | Marketing Basics, Wordpress
A client asked me this week how to optimise a new service page for search. It’s one of those questions that deserves a proper answer, and it occurred to me that if I’m going to put pen to paper to answer it, I may as well put that explanation somewhere that others...
Mar 31, 2026 | Featured, Marketing Basics, Wordpress
You know that feeling when you open too many browser tabs and applications open on your computer, which you haven’t restarted since you can’t remember when, and your computer starts groaning? That’s what’s happening inside a lot of small...
