May 15, 2026 | Freelancing, Marketing Basics
Since AI arrived on the scene, the freelancer communities I belong to have split into two very distinct camps. Some people are busier than ever. Others have gone eerily quiet. And the gap between them doesn’t map neatly onto skill level, experience, or even the...
May 3, 2026 | Marketing Basics, SEO
There’s a question I’ve been hearing more often lately, usually from clients who’ve noticed that when they search for something on Google, they now get a paragraph of AI-generated text at the top of the page before any website links appear. The...
Apr 1, 2026 | Marketing Basics, Wordpress
A client asked me this week how to optimise a new service page for search. It’s one of those questions that deserves a proper answer, and it occurred to me that if I’m going to put pen to paper to answer it, I may as well put that explanation somewhere that others...
Mar 31, 2026 | Marketing Basics, Wordpress
You know that feeling when you open too many browser tabs and applications open on your computer, which you haven’t restarted since you can’t remember when, and your computer starts groaning? That’s what’s happening inside a lot of small...
Mar 13, 2026 | Marketing Basics
After more than a decade of building websites for small businesses both in the Perth Hills and around Australia, I’ve noticed something that doesn’t get talked about much. Hills businesses are built on relationships Hills businesses are different. Not just...
Sep 28, 2025 | Freelancing, Marketing Basics
You’ve made the leap. You’ve decided that freelancing or consulting is your next chapter, and you’re ready to hang out your digital shingle. But then you sit down to write your first LinkedIn post or update your website, and suddenly you’re...
