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Is WordPress dead? Why a common language still matters for small business

Is WordPress dead? Why a common language still matters for small business

Oct 23, 2026 | Freelancing, Marketing Basics, Wordpress

Is WordPress dead?” In a fantastic WordPress group that I’m part of called The Admin Bar, a fellow WordPress developer recently said that he thought it wasn’t, but that a lot of sites might not need it. I’ve been thinking about what he said in terms of language....
The freeze response: What AI uncertainty might actually be doing to the creative services market

The freeze response: What AI uncertainty might actually be doing to the creative services market

May 15, 2026 | Freelancing, Marketing Basics

Since AI arrived on the scene, the freelancer communities I belong to have split into two very distinct camps. Some people are busier than ever whereas others have gone eerily quiet and the gap between them doesn’t map neatly onto skill level, experience, or...
The Simplest Way to Start Marketing Yourself as a Freelancer

The Simplest Way to Start Marketing Yourself as a Freelancer

Sep 28, 2025 | Freelancing, Marketing Basics

You’ve made the leap. You’ve decided that freelancing or consulting is your next chapter, and you’re ready to hang out your digital shingle. But then you sit down to write your first LinkedIn post or update your website, and suddenly you’re...
The overlooked advantages of being average

The overlooked advantages of being average

Mar 24, 2025 | Freelancing, Marketing Basics, People

  Can you remember a time when you scrolled through social media and saw someone your age who’d already started a successful company, done a viral TED Talk, or published a bestselling novel? Do you recall a sinking feeling in your stomach – the weight...
Seeing really is believing – why investing in headshots is money well spent

Seeing really is believing – why investing in headshots is money well spent

Dec 12, 2024 | Freelancing, Marketing Basics

The article that follows was written as a 5-7 minute prepared Toastmasters speech. A necessary evil When you run your own business or work in certain types of jobs, having your photo taken can be a necessary evil. This isn’t a problem for people who love have...
How to run a conference that doesn’t make people want to hide in the toilet and cry

How to run a conference that doesn’t make people want to hide in the toilet and cry

May 8, 2018 | Copywriting, Freelancing, People

Having just come back from #CopyCon18, Australia’s only conference for copywriters, two days later and I’m still floating on a cloud of warm and fuzziness. Although the conference was held in Sydney, attendees came from all over Australia. Many are part of The Clever...
« Older Entries
  • Is WordPress dead? Why a common language still matters for small business
  • Who owns your website? How to avoid being locked in to one web developer
  • The freeze response: What AI uncertainty might actually be doing to the creative services market
  • Why your website matters more than ever in the age of AI
  • How to optimise a service page for SEO (without making your head explode)
  • What are WordPress Custom Post Types and why do they matter?
  • Why the best person to market your Hills business might be your neighbour
  • The Simplest Way to Start Marketing Yourself as a Freelancer
  • The overlooked advantages of being average
  • Seeing really is believing – why investing in headshots is money well spent

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