May 15, 2026 | Freelancing, Marketing Basics
Since AI arrived on the scene, the freelancer communities I belong to have split into two very distinct camps. Some people are busier than ever. Others have gone eerily quiet. And the gap between them doesn’t map neatly onto skill level, experience, or even the...
Sep 28, 2025 | Freelancing, Marketing Basics
You’ve made the leap. You’ve decided that freelancing or consulting is your next chapter, and you’re ready to hang out your digital shingle. But then you sit down to write your first LinkedIn post or update your website, and suddenly you’re...
Mar 24, 2025 | Freelancing, Marketing Basics, People
Can you remember a time when you scrolled through social media and saw someone your age who’d already started a successful company, done a viral TED Talk, or published a bestselling novel? Do you recall a sinking feeling in your stomach – the weight...
Dec 12, 2024 | Freelancing, Marketing Basics
The article that follows was written as a 5-7 minute prepared Toastmasters speech. A necessary evil When you run your own business or work in certain types of jobs, having your photo taken can be a necessary evil. This isn’t a problem for people who love have...
May 8, 2018 | Copywriting, Freelancing, People
Having just come back from #CopyCon18, Australia’s only conference for copywriters, two days later and I’m still floating on a cloud of warm and fuzziness. Although the conference was held in Sydney, attendees came from all over Australia. Many are part of The Clever...
Jul 17, 2017 | Freelancing, Marketing Basics, Ripper Marketing
Effective marketing has the capacity to take your business from obscurity to unimaginable heights. The Oxford dictionary describes marketing as “the action or business of promoting and selling products or services”. Shy, small business owners might describe marketing...
