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The overlooked advantages of being average

The overlooked advantages of being average

Mar 24, 2025 | Freelancing, Marketing Basics, People

  Can you remember a time when you scrolled through social media and saw someone your age who’d already started a successful company, done a viral TED Talk, or published a bestselling novel? Do you recall a sinking feeling in your stomach – the weight...
Could a global community of mothers be our best hope against climate change?

Could a global community of mothers be our best hope against climate change?

Nov 27, 2019 | People

DISCLAIMER: This article is in no way intended to demean women who have chosen not to have children, women who don’t yet have children or men, whether they are fathers or not. With every new climate change statistic that I see in my news feed, an uneasy feeling...
How to run a conference that doesn’t make people want to hide in the toilet and cry

How to run a conference that doesn’t make people want to hide in the toilet and cry

May 8, 2018 | Copywriting, Freelancing, People

Having just come back from #CopyCon18, Australia’s only conference for copywriters, two days later and I’m still floating on a cloud of warm and fuzziness. Although the conference was held in Sydney, attendees came from all over Australia. Many are part of The Clever...
Walking my new dog might just be good for my small business

Walking my new dog might just be good for my small business

Feb 20, 2018 | People, Small Business

Just before Christmas we got a new dog called Pete. Pete came to us from SAFE animal rescue in Karratha (who do amazing work by the way), where he’d ended up after the ranger decided that Pete’s mum and dad had more dogs than they could possibly cope with. Pete’s only...
What I learned about problem solving from a six year old girl and a small pony

What I learned about problem solving from a six year old girl and a small pony

Oct 7, 2016 | People

If you’ve never owned a small pony, catching one probably sounds like a fairly straightforward thing to do. It’s not. Ponies are sneaky, wily and cunning, particularly where food is concerned. The rule of thumb is that the smaller and hairier the pony is, the more...
  • The freeze response: What AI uncertainty might actually be doing to the creative services market
  • Why your website matters more than ever in the age of AI
  • How to optimise a service page for SEO (without making your head explode)
  • What are WordPress Custom Post Types and why do they matter?
  • Why the best person to market your Hills business might be your neighbour
  • The Simplest Way to Start Marketing Yourself as a Freelancer
  • The overlooked advantages of being average
  • Seeing really is believing – why investing in headshots is money well spent
  • How I explain what digital marketing is
  • 7 ways to use a WordPress & WooCommerce website in your business

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