Blog
Common-sense tips for small business success
Success means different things to different people. For some of us, it means being able to contribute to the household budget while for others it’s about financial security or the freedom to work with people that we don’t want to throttle the life out of. Regardless...
Five marketing tips for the bashful business owner
Effective marketing has the capacity to take your business from obscurity to unimaginable heights. The Oxford dictionary describes marketing as “the action or business of promoting and selling products or services”. Shy, small business owners might describe marketing...
What I learned about problem solving from a six year old girl and a small pony
If you’ve never owned a small pony, catching one probably sounds like a fairly straightforward thing to do. It’s not. Ponies are sneaky, wily and cunning, particularly where food is concerned. The rule of thumb is that the smaller and hairier the pony is, the more...
How to write copy for your website without breaking a sweat
Most of my web design clients tell me that they have no idea what they should say when they start writing web copy for their new website. Many feel uncomfortable talking about themselves and are worried they will sound stupid or boastful. If you are worried about the...
Make Mine a Builders
I’m not a fan of plastic marketing. Plastic marketing is bland, boring and gets on my nerves. I'm not sure whether the creators imagine that anyone will identify with it, but I know that I sure as hell don't. I think of plastic marketing as the kind of thing...
Do you feel lonely sometimes ?
I'm not sure whether humans were designed live in the isolated way we do now. It makes more sense to me that we should be squatting around cooking fires together, shoulder to shoulder with our sisters and aunties and mothers. We were meant to have a village to help us...
Hey ! I'm Sandy, a Perth based marketing & design specialist for small businesses & sole traders. more...