Apr 2, 2018 | Copywriting, Marketing Basics
Do you know which is an occupation and which is a legal concept? When I tell someone what I do for a living, I sometimes say that I’m a web designer and other times that I’m a copywriter. I can reasonably say either, because I do both and probably in equal measure. If...
Nov 16, 2017 | Marketing Basics, Small Business
Success means different things to different people. For some of us, it means being able to contribute to the household budget while for others it’s about financial security or the freedom to work with people that we don’t want to throttle the life out of. Regardless...
Jul 17, 2017 | Freelancing, Marketing Basics, Ripper Marketing
Effective marketing has the capacity to take your business from obscurity to unimaginable heights. The Oxford dictionary describes marketing as “the action or business of promoting and selling products or services”. Shy, small business owners might describe marketing...
Jul 10, 2016 | Copywriting, Marketing Basics
Most of my web design clients tell me that they have no idea what they should say when they start writing web copy for their new website. Many feel uncomfortable talking about themselves and are worried they will sound stupid or boastful. If you are worried about the...
